I didn't come to hypnotherapy through a smooth career path. I came to it because I needed it. That changes how I sit with every client who walks through my door.
I was once described, with zero exaggeration, as the worst student in my class. Not just underperforming. Genuinely struggling. And nobody could quite figure out why. I didn't lack effort. I wasn't disengaged. Something underneath just wasn't working.
Years later, I earned a fully-funded Masters at Peking University, one of the most competitive universities in Asia. I went on to work in senior international operations at DHL, lived across six countries and learned five languages. None of that was luck, and it certainly wasn't down to working harder.
What changed was what was happening underneath, in the subconscious patterns that were either holding me back or pushing me forward. Once I understood that, everything shifted.
That understanding is the foundation of how I work with every client I see.
"What my story taught me is that capable people rarely need more pressure or more strategies. They need a way to change what runs underneath."
I've dealt with the kind of anxiety and self-doubt that makes you wonder what's wrong with you when everything on paper should be fine. I understand that experience from the inside, not just the textbooks.
Spending time in China, the Middle East, Europe and the UK working across cultures taught me how differently minds are shaped by environment, expectation and language. That perspective comes through in how I adapt each session.
I trained rigorously in clinical hypnotherapy and NLP because I wanted methods that actually work. Not feel-good fluff. The neuroscience of how hypnotherapy creates change in the brain is something I explain clearly to every client.
A lot of therapy assumes everyone needs the same thing. In my experience, that's not true. Someone dealing with generalised anxiety is in a very different place to someone who's performing well on the outside but hollow on the inside. Both need help. But not the same help.
My first session with any client is largely listening. Understanding not just what they've told me they want, but what's actually driving the pattern. The subconscious is rarely subtle once you know what to look for.
From there, we typically work in three phases: first stabilising what's reactive, then repatterning what's stuck at a deeper level, then integrating it so it holds in real life. The specifics depend on you.
Book a Free ConsultationCalm the nervous system, create safety, and begin to understand what's driving the presenting issue at its root.
Using clinical hypnotherapy and NLP, we access and update the subconscious patterns that are driving unwanted behaviours, reactions and beliefs.
Anchor the new patterns so they hold in your real life: at work, in relationships, under pressure. Not just inside the session room.
"I had a few hypnotherapy sessions with Adel, and achieved the results I wanted. I also felt supported and understood throughout the whole process. Adel has great listening skills and is very understanding."
"Adel is an exceptional practitioner and listener. His hypnotherapy and NLP work helped me achieve remarkable peak conditioning, boosting my focus, confidence, and resilience. Adel's expertise in high performance is unparalleled."
"I got rid of the anxiety and self-questioning, so many thanks to you!!! Your sessions meant a lot to me, and I couldn't be more grateful for that."
I work with adults across Rugby, Coventry and the wider Midlands, in person and online. Here's who typically gets in touch.
Ongoing worry, panic attacks, social anxiety, health anxiety. Often people who've tried CBT or counselling and found it helped only so far.
Outwardly successful people: professionals, athletes, business owners who know they're not performing at the level they're capable of and can't figure out why.
Phobias, smoking, weight, sleep problems. Things that people have tried to change through willpower alone and found it doesn't hold.
Some clients come without a specific problem. They just feel like something is off, and want to do some real internal work. That's entirely valid.